Media in the digital age can be interactive in several ways. Marketing on social media allows marketers to communicate directly with consumers, answering questions and offering incentives using messaging, comments, tweets, and wall posts. Furthermore, users can usually search within a document as well as for a digital document. Moreover, a digital advertisement can include an interactive component, such as a game or contest, which further engages consumers.

The ability to target digital ads towards specific demographics makes them more effective than print ads due to their greater control over who sees them. Often, digital ads provide insight over who is viewing them, offering insight into their audience. Google AdWords and Facebook Ads, for example, offer analytics on user trends and successful referrals.

Floor printing isn’t true that print media is dying out. Consumers are more likely to engage with print media since it offers a physical, tangible medium. The item can be carried by individuals. Its more professional, more convenient, and a lot more polite to give someone a brochure or business card instead of saying Hey, e-mail me quick or find me on Facebook right now whenever you need to make a contact.

With print, ads can also be localized, which is significantly more difficult with digital. Using signs and banners can increase your visibility and help consumers locate you. Using posters, flyers, and other print media in your community can help increase exposure and drive traffic to your business. In addition to print media, consumers still get information from magazines and newspapers.